Kering's CEO Provides Insight into Bottega Veneta's Social Media Disappearance

Yesterday, Kering CEO François-Henri Pinault gave some insight into Bottega Veneta's abrupt disappearance from social platforms in remarks following Kering's Q4 2020 financial results report. According to WWD, the decision arose out on-going efforts to differentiate the Kering brands on social media and to that end, better align Bottega's social presence with its positioning. Pinault spoke of other houses within Kering's portfolio, explaining that each has its own strategy. "In order to be very...